La influencia sobre el comportamiento y la ‘asetización’ de la privacidad como asunto contemporáneo

La influencia sobre el comportamiento y la ‘asetización’ de la privacidad como asunto contemporáneo

Estudios y eventos recientes revelan la instrumentalización de datos perso­nales para influenciar masivamente el comportamiento humano, mediante la disemi­nación de una arquitectura de dispositivos inteligentes de extracción y digitalización de experiencias privadas con fines comerciales. Dicho fenómeno, denominado por este estudio asetización de la privacidad, expone vacíos en regulación sobre los mer­cados conductuales y los llamados bundled goods. Además, este documento analiza las legislaciones de la Unión Europea y Corea para concluir que incluso regulaciones más comprensivas requieren desarrollos legales adicionales para restringir el impacto de técnicas de inteligencia computacional y los mercados conductuales sobre valores jurídicos... Ver más

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Revista de Derecho Privado

0123-4366

2346-2442

Ríos, Carolina

UNIVERSIDAD EXTERNADO DE COLOMBIA

10.18601/01234366.n39.11

2020-06-29

263

299

Colombia

‘asetización’ de la privacidad;

datos comportamentales;

mercados de datos;

protección de datos personales;

dispositivos inteligentes;

inteligencia artificial;

machine learning;

influencia comportamental

http://purl.org/coar/access_right/c_abf2

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Carolina Ríos - 2020

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spelling La influencia sobre el comportamiento y la ‘asetización’ de la privacidad como asunto contemporáneo
Kenneth, L. et al. (2016), T-commerce. Business, Technology and Society, 3.a ed., United Kingdom, Pearson.
Markou, C., “Ex machina lex, the limits of legal computability”, Center for Busi-ness Research, University of Cambridge, Faculty of Law, 9, 2019, disponible en [https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3407856] [consultado el 10 de enero de 2020].
Majid, S., “Message factors that favorably drive consumers’ attitudes and behavio¬ral intentions toward social networking and media platforms”, University of Ply¬mouth Journal, 2019.
Lyons, E. et al., “Behavioral change techniques implemented in electronic lifestyle activity monitors: a systematic content analysis”, Journal of Medical Internet Research, n.º 8, 2014.
Lessig, L., Code version 2.0, New York, Basic Books, 2006.
Lessig, L., Code and other laws in the cyberspace, New York, Basic Books, 1999.
Leaf, G. & Park, W., “South Korea’s Innovation in Data Privacy Principles. Asia Comparisons”, Computer Law and Security Review, vol. 30, n.º 5, 2014, 492-505.
Kenney, M. & Zysman, J., “The rise of the platform economy”, Issues In Science and Technology, 2016, 61.
Kelly, K. The inevitable, New Your, Viking Press, 2016.
McDonald, D. & Streratfeild, C., “Personal Data Privacy and the wto”, Houston Journal of International Law, n.º 35, 2014, 625 McLachlan, C., The Principle of Systemic Integration and Article 31(3)(c) of the Vienna Convention, International and Comparative Law Quarterly, Cambridge University, 2008, 280.
Harris, R. & Moon, G., “gatt article xx and human rights: what do we know from the first 20 years”, Melbourne Journal of International Law, n.º 16, 2015.
Golbeck, J. & Robles, C., “Predicting personality with social media”, ieee Third In-ternational Conference on Social Computing, 2011, 149-156.
Gao, H., “Digital trade? The contrasting approaches of China and US to digital trade”, n.º 21, Journal of International Economic Law, University of Oxford, 2018, 297.
Gao, H., “Google’s china problem. A case study on trade, technology and human rights under the gats”, n.º 6 Asian Journal of wto and International Health Law and Policy, 2011, 349.
Fleuter, S., “The role of digital products under the wto: a new framework for gatt and gats classification”, Chicago Journal of International Law, n.º 17, 2016, 153.
Covert, D., “Radicalization and the Internet” [en línea], monografía, 2018, Univer¬sity of Akron, disponible en [https://ideaexchange.uakron.edu/honors_research_ projects/802/] [consultado el 13 de enero de 2020].
Constantiou, I. y Kallinikos, J., “New games, new rules: big data and the changing context of strategy”, Journal of Information Technology, n.º 30, 2010, 44-57.
Cleverland, S., “Human Rights Sanctions and International Trade: A Theory of Compatibility”, Journal of International Economic Law, University of Oxford, 2002, 133.
Matoo, A. & Meltzer, J., “International Data Flows and Privacy: The conflict and Its Resolution”, Journal of International Economic Law, University of Oxford, 2018, 769.
Quercia, D., “Our twitter profiles, our selves; predicting personality with twitter”, ieee Third International Conference on Social Computing, 2011, 180-85
Aaronson, S. & Leblond, P., “Another digital divide: the rise of data realm and its implications for the wto”, Journal of International Economic Law, University of Oxford, n.º 21, 2018, 245.
Zuboff, S., (2019), The age of surveillance capitalism. The fight for a human future at the new frontier of power, London, Profile Books.
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Yoon, J., “South Korea data localization shaped by conflict”, 2, 2018, The Henry M. Jackson School of International Studies, disponible en [https://jsis.washington. edu/news/south-korean-data-localization-shaped-conflict/] [consultado el 15 de septiembre de 2019].
Schultz & Ball, “Trade as a Weapon? The wto and Human Rights-Based Measu-res”, Deakin Law Review, n.° 12, 2007, 42.
Wunsch, V., The wto, the internet and trade in digital products, ec-us perspectives, United States, Oxford University Press, 2006.
Wu, T., (2017), The attention merchants. The epic scramble to get inside our heads, New York, Vintage Books.
Williams, J., Stand out of light, freedom and resistance in the attention economy, United Kingdom, Cambridge University Press, 2018.
Vander Marel, E., “Disentangling the flows of data: Inside or outside the multina¬tional company?”, Ecipe Occasional Papers, n.º 7, 2015.
Tauscher, C., “Understanding Platform Business Models: A mixed Methods Study of Marketplaces”, n.º 36, Elsevier, 2018.
Tapscott, D. et al., Blockchain revolution, New York, Portfolio Penguin, 2016.
Sen, N., “Understanding the Role of the wto in International Data Flows: Taking the Liberalization of the Regulatory Autonomy Path?”, Journal of International Eco¬nomic Law, University of Oxford, n.º 21, 2018, 332.
Schwab, K., The fourth industrial revolution, United States of America, Crown Bu¬siness, 2017.
Chander, A. & LeUyen, P., “Data Nationalism”, Emory Law Journal, n.º 64, 2015, 677.
Bond, R. et al., “A 61-million-person experiment in social influence and political mobilization”, Nature, n.º 7415, 2012, 295-98;
Anderson, D., A question of trust, London, Crown Press, 2015.
application/pdf
Estudios y eventos recientes revelan la instrumentalización de datos perso­nales para influenciar masivamente el comportamiento humano, mediante la disemi­nación de una arquitectura de dispositivos inteligentes de extracción y digitalización de experiencias privadas con fines comerciales. Dicho fenómeno, denominado por este estudio asetización de la privacidad, expone vacíos en regulación sobre los mer­cados conductuales y los llamados bundled goods. Además, este documento analiza las legislaciones de la Unión Europea y Corea para concluir que incluso regulaciones más comprensivas requieren desarrollos legales adicionales para restringir el impacto de técnicas de inteligencia computacional y los mercados conductuales sobre valores jurídicos fundamentales.
Ríos, Carolina
‘asetización’ de la privacidad;
datos comportamentales;
mercados de datos;
protección de datos personales;
dispositivos inteligentes;
inteligencia artificial;
machine learning;
influencia comportamental
Núm. 39 , Año 2020 : Julio-Diciembre
Artículo de revista
39
application/xml
Revista de Derecho Privado
text/html
https://creativecommons.org/licenses/by-nc-sa/4.0/
Español
https://revistas.uexternado.edu.co/index.php/derpri/article/view/6684
Carolina Ríos - 2020
Departamento de Derecho Civil
Publication
artificial intelligence;
data markets;
Journal article
The Influence on Human Behavior and the “Assetization” of Privacy as Contemporary Issue Concerning the Regulations of Trade on Electronic Devices
Recent studies and events disclose the instrumentalization of personal data as mean to influence behavior at scale, and the dissemination of a pervasive infra­structure of machine intelligence designed to extract and digitalize human experi­ences towards commercial purposes. This study describes the issue as the assetization of privacy and seeks to expose a legal vacuum concerning behavioral markets and the so-called bundled goods. The document analyzes the subject from the Europe Union and Korea perspectives, and concludes that even most comprehensive legislations require additional legal developments to restrict the impact of computational intel­ligence techniques and behavioral markets upon fundamental legal values.
“assetization” of privacy;
behavioral data;
influence on behavior
machine learning;
personal data protection;
internet of things;
263
0123-4366
https://revistas.uexternado.edu.co/index.php/derpri/article/download/6684/9406
https://revistas.uexternado.edu.co/index.php/derpri/article/download/6684/9390
2346-2442
299
2020-06-29
2020-06-29T10:35:45Z
2020-06-29T10:35:45Z
https://doi.org/10.18601/01234366.n39.11
10.18601/01234366.n39.11
https://revistas.uexternado.edu.co/index.php/derpri/article/download/6684/9015
institution UNIVERSIDAD EXTERNADO DE COLOMBIA
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country_str Colombia
collection Revista de Derecho Privado
title La influencia sobre el comportamiento y la ‘asetización’ de la privacidad como asunto contemporáneo
spellingShingle La influencia sobre el comportamiento y la ‘asetización’ de la privacidad como asunto contemporáneo
Ríos, Carolina
‘asetización’ de la privacidad;
datos comportamentales;
mercados de datos;
protección de datos personales;
dispositivos inteligentes;
inteligencia artificial;
machine learning;
influencia comportamental
artificial intelligence;
data markets;
“assetization” of privacy;
behavioral data;
influence on behavior
machine learning;
personal data protection;
internet of things;
title_short La influencia sobre el comportamiento y la ‘asetización’ de la privacidad como asunto contemporáneo
title_full La influencia sobre el comportamiento y la ‘asetización’ de la privacidad como asunto contemporáneo
title_fullStr La influencia sobre el comportamiento y la ‘asetización’ de la privacidad como asunto contemporáneo
title_full_unstemmed La influencia sobre el comportamiento y la ‘asetización’ de la privacidad como asunto contemporáneo
title_sort la influencia sobre el comportamiento y la ‘asetización’ de la privacidad como asunto contemporáneo
title_eng The Influence on Human Behavior and the “Assetization” of Privacy as Contemporary Issue Concerning the Regulations of Trade on Electronic Devices
description Estudios y eventos recientes revelan la instrumentalización de datos perso­nales para influenciar masivamente el comportamiento humano, mediante la disemi­nación de una arquitectura de dispositivos inteligentes de extracción y digitalización de experiencias privadas con fines comerciales. Dicho fenómeno, denominado por este estudio asetización de la privacidad, expone vacíos en regulación sobre los mer­cados conductuales y los llamados bundled goods. Además, este documento analiza las legislaciones de la Unión Europea y Corea para concluir que incluso regulaciones más comprensivas requieren desarrollos legales adicionales para restringir el impacto de técnicas de inteligencia computacional y los mercados conductuales sobre valores jurídicos fundamentales.
description_eng Recent studies and events disclose the instrumentalization of personal data as mean to influence behavior at scale, and the dissemination of a pervasive infra­structure of machine intelligence designed to extract and digitalize human experi­ences towards commercial purposes. This study describes the issue as the assetization of privacy and seeks to expose a legal vacuum concerning behavioral markets and the so-called bundled goods. The document analyzes the subject from the Europe Union and Korea perspectives, and concludes that even most comprehensive legislations require additional legal developments to restrict the impact of computational intel­ligence techniques and behavioral markets upon fundamental legal values.
author Ríos, Carolina
author_facet Ríos, Carolina
topicspa_str_mv ‘asetización’ de la privacidad;
datos comportamentales;
mercados de datos;
protección de datos personales;
dispositivos inteligentes;
inteligencia artificial;
machine learning;
influencia comportamental
topic ‘asetización’ de la privacidad;
datos comportamentales;
mercados de datos;
protección de datos personales;
dispositivos inteligentes;
inteligencia artificial;
machine learning;
influencia comportamental
artificial intelligence;
data markets;
“assetization” of privacy;
behavioral data;
influence on behavior
machine learning;
personal data protection;
internet of things;
topic_facet ‘asetización’ de la privacidad;
datos comportamentales;
mercados de datos;
protección de datos personales;
dispositivos inteligentes;
inteligencia artificial;
machine learning;
influencia comportamental
artificial intelligence;
data markets;
“assetization” of privacy;
behavioral data;
influence on behavior
machine learning;
personal data protection;
internet of things;
citationissue 39
citationedition Núm. 39 , Año 2020 : Julio-Diciembre
publisher Departamento de Derecho Civil
ispartofjournal Revista de Derecho Privado
source https://revistas.uexternado.edu.co/index.php/derpri/article/view/6684
language Español
format Article
rights http://purl.org/coar/access_right/c_abf2
info:eu-repo/semantics/openAccess
https://creativecommons.org/licenses/by-nc-sa/4.0/
Carolina Ríos - 2020
references Kenneth, L. et al. (2016), T-commerce. Business, Technology and Society, 3.a ed., United Kingdom, Pearson.
Markou, C., “Ex machina lex, the limits of legal computability”, Center for Busi-ness Research, University of Cambridge, Faculty of Law, 9, 2019, disponible en [https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3407856] [consultado el 10 de enero de 2020].
Majid, S., “Message factors that favorably drive consumers’ attitudes and behavio¬ral intentions toward social networking and media platforms”, University of Ply¬mouth Journal, 2019.
Lyons, E. et al., “Behavioral change techniques implemented in electronic lifestyle activity monitors: a systematic content analysis”, Journal of Medical Internet Research, n.º 8, 2014.
Lessig, L., Code version 2.0, New York, Basic Books, 2006.
Lessig, L., Code and other laws in the cyberspace, New York, Basic Books, 1999.
Leaf, G. & Park, W., “South Korea’s Innovation in Data Privacy Principles. Asia Comparisons”, Computer Law and Security Review, vol. 30, n.º 5, 2014, 492-505.
Kenney, M. & Zysman, J., “The rise of the platform economy”, Issues In Science and Technology, 2016, 61.
Kelly, K. The inevitable, New Your, Viking Press, 2016.
McDonald, D. & Streratfeild, C., “Personal Data Privacy and the wto”, Houston Journal of International Law, n.º 35, 2014, 625 McLachlan, C., The Principle of Systemic Integration and Article 31(3)(c) of the Vienna Convention, International and Comparative Law Quarterly, Cambridge University, 2008, 280.
Harris, R. & Moon, G., “gatt article xx and human rights: what do we know from the first 20 years”, Melbourne Journal of International Law, n.º 16, 2015.
Golbeck, J. & Robles, C., “Predicting personality with social media”, ieee Third In-ternational Conference on Social Computing, 2011, 149-156.
Gao, H., “Digital trade? The contrasting approaches of China and US to digital trade”, n.º 21, Journal of International Economic Law, University of Oxford, 2018, 297.
Gao, H., “Google’s china problem. A case study on trade, technology and human rights under the gats”, n.º 6 Asian Journal of wto and International Health Law and Policy, 2011, 349.
Fleuter, S., “The role of digital products under the wto: a new framework for gatt and gats classification”, Chicago Journal of International Law, n.º 17, 2016, 153.
Covert, D., “Radicalization and the Internet” [en línea], monografía, 2018, Univer¬sity of Akron, disponible en [https://ideaexchange.uakron.edu/honors_research_ projects/802/] [consultado el 13 de enero de 2020].
Constantiou, I. y Kallinikos, J., “New games, new rules: big data and the changing context of strategy”, Journal of Information Technology, n.º 30, 2010, 44-57.
Cleverland, S., “Human Rights Sanctions and International Trade: A Theory of Compatibility”, Journal of International Economic Law, University of Oxford, 2002, 133.
Matoo, A. & Meltzer, J., “International Data Flows and Privacy: The conflict and Its Resolution”, Journal of International Economic Law, University of Oxford, 2018, 769.
Quercia, D., “Our twitter profiles, our selves; predicting personality with twitter”, ieee Third International Conference on Social Computing, 2011, 180-85
Aaronson, S. & Leblond, P., “Another digital divide: the rise of data realm and its implications for the wto”, Journal of International Economic Law, University of Oxford, n.º 21, 2018, 245.
Zuboff, S., (2019), The age of surveillance capitalism. The fight for a human future at the new frontier of power, London, Profile Books.
Yoon, J., “South Korea data localization shaped by conflict”, 2, 2018, The Henry M. Jackson School of International Studies, disponible en [https://jsis.washington. edu/news/south-korean-data-localization-shaped-conflict/] [consultado el 15 de septiembre de 2019].
Schultz & Ball, “Trade as a Weapon? The wto and Human Rights-Based Measu-res”, Deakin Law Review, n.° 12, 2007, 42.
Wunsch, V., The wto, the internet and trade in digital products, ec-us perspectives, United States, Oxford University Press, 2006.
Wu, T., (2017), The attention merchants. The epic scramble to get inside our heads, New York, Vintage Books.
Williams, J., Stand out of light, freedom and resistance in the attention economy, United Kingdom, Cambridge University Press, 2018.
Vander Marel, E., “Disentangling the flows of data: Inside or outside the multina¬tional company?”, Ecipe Occasional Papers, n.º 7, 2015.
Tauscher, C., “Understanding Platform Business Models: A mixed Methods Study of Marketplaces”, n.º 36, Elsevier, 2018.
Tapscott, D. et al., Blockchain revolution, New York, Portfolio Penguin, 2016.
Sen, N., “Understanding the Role of the wto in International Data Flows: Taking the Liberalization of the Regulatory Autonomy Path?”, Journal of International Eco¬nomic Law, University of Oxford, n.º 21, 2018, 332.
Schwab, K., The fourth industrial revolution, United States of America, Crown Bu¬siness, 2017.
Chander, A. & LeUyen, P., “Data Nationalism”, Emory Law Journal, n.º 64, 2015, 677.
Bond, R. et al., “A 61-million-person experiment in social influence and political mobilization”, Nature, n.º 7415, 2012, 295-98;
Anderson, D., A question of trust, London, Crown Press, 2015.
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