Titulo:
ANTECEDENTS OF INTENDED USE OF COLLECTIVE PURCHASE WEBSITES
.
Sumario:
Collective purchase websites have become very important for the online commercialization of goods and services. However, in Colombia, studies regarding the acceptance of these technologies are scarce to non-existent. This paper proposes a hypothetical model for studying of the acceptance of collective purchase websites based on the technology acceptance model (TAM) and other constructs such as perceived value, shopping enjoyment, and perceived confidence theories. The model was used in the analysis of a sample of 470 individuals, obtaining a good fit without rejecting any of the hypotheses. It also showed that perceived usefulness is the main antecedent of intended use in this investigation.
Guardado en:
1794-1237
2463-0950
12
2016-02-25
55
70
info:eu-repo/semantics/openAccess
http://purl.org/coar/access_right/c_abf2
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|---|---|
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ojs |
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ANTECEDENTS OF INTENDED USE OF COLLECTIVE PURCHASE WEBSITES ANTECEDENTS OF INTENDED USE OF COLLECTIVE PURCHASE WEBSITES Collective purchase websites have become very important for the online commercialization of goods and services. However, in Colombia, studies regarding the acceptance of these technologies are scarce to non-existent. This paper proposes a hypothetical model for studying of the acceptance of collective purchase websites based on the technology acceptance model (TAM) and other constructs such as perceived value, shopping enjoyment, and perceived confidence theories. The model was used in the analysis of a sample of 470 individuals, obtaining a good fit without rejecting any of the hypotheses. It also showed that perceived usefulness is the main antecedent of intended use in this investigation. Villa Zapata, Ana María Ramírez Salazar, Karen Paola Tavera Mesías, Juan Fernando Technology Acceptance Model (TAM) Collective Purchase Website Social e-Shopping e-Trade and Technology Acceptance 12 24 Artículo de revista Journal article 2016-02-25 00:00:00 2016-02-25 00:00:00 2016-02-25 application/pdf Revista EIA / English version Revista EIA / English version 1794-1237 2463-0950 https://revistas.eia.edu.co/index.php/Reveiaenglish/article/view/908 https://revistas.eia.edu.co/index.php/Reveiaenglish/article/view/908 spa https://creativecommons.org/licenses/by-nc-sa/4.0/ 55 70 https://revistas.eia.edu.co/index.php/Reveiaenglish/article/download/908/819 info:eu-repo/semantics/article http://purl.org/coar/resource_type/c_6501 http://purl.org/redcol/resource_type/ARTREF info:eu-repo/semantics/publishedVersion http://purl.org/coar/version/c_970fb48d4fbd8a85 info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2 Text Publication |
| institution |
UNIVERSIDAD EIA |
| thumbnail |
https://nuevo.metarevistas.org/UNIVERSIDADEIA/logo.png |
| country_str |
Colombia |
| collection |
Revista EIA / English version |
| title |
ANTECEDENTS OF INTENDED USE OF COLLECTIVE PURCHASE WEBSITES |
| spellingShingle |
ANTECEDENTS OF INTENDED USE OF COLLECTIVE PURCHASE WEBSITES Villa Zapata, Ana María Ramírez Salazar, Karen Paola Tavera Mesías, Juan Fernando Technology Acceptance Model (TAM) Collective Purchase Website Social e-Shopping e-Trade and Technology Acceptance |
| title_short |
ANTECEDENTS OF INTENDED USE OF COLLECTIVE PURCHASE WEBSITES |
| title_full |
ANTECEDENTS OF INTENDED USE OF COLLECTIVE PURCHASE WEBSITES |
| title_fullStr |
ANTECEDENTS OF INTENDED USE OF COLLECTIVE PURCHASE WEBSITES |
| title_full_unstemmed |
ANTECEDENTS OF INTENDED USE OF COLLECTIVE PURCHASE WEBSITES |
| title_sort |
antecedents of intended use of collective purchase websites |
| description |
Collective purchase websites have become very important for the online commercialization of goods and services. However, in Colombia, studies regarding the acceptance of these technologies are scarce to non-existent. This paper proposes a hypothetical model for studying of the acceptance of collective purchase websites based on the technology acceptance model (TAM) and other constructs such as perceived value, shopping enjoyment, and perceived confidence theories. The model was used in the analysis of a sample of 470 individuals, obtaining a good fit without rejecting any of the hypotheses. It also showed that perceived usefulness is the main antecedent of intended use in this investigation.
|
| author |
Villa Zapata, Ana María Ramírez Salazar, Karen Paola Tavera Mesías, Juan Fernando |
| author_facet |
Villa Zapata, Ana María Ramírez Salazar, Karen Paola Tavera Mesías, Juan Fernando |
| topicspa_str_mv |
Technology Acceptance Model (TAM) Collective Purchase Website Social e-Shopping e-Trade and Technology Acceptance |
| topic |
Technology Acceptance Model (TAM) Collective Purchase Website Social e-Shopping e-Trade and Technology Acceptance |
| topic_facet |
Technology Acceptance Model (TAM) Collective Purchase Website Social e-Shopping e-Trade and Technology Acceptance |
| citationvolume |
12 |
| citationissue |
24 |
| publisher |
Revista EIA / English version |
| ispartofjournal |
Revista EIA / English version |
| source |
https://revistas.eia.edu.co/index.php/Reveiaenglish/article/view/908 |
| language |
spa |
| format |
Article |
| rights |
https://creativecommons.org/licenses/by-nc-sa/4.0/ info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2 |
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info:eu-repo/semantics/article |
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http://purl.org/coar/resource_type/c_6501 |
| type_version |
info:eu-repo/semantics/publishedVersion |
| type_coarversion |
http://purl.org/coar/version/c_970fb48d4fbd8a85 |
| type_content |
Text |
| publishDate |
2016-02-25 |
| date_accessioned |
2016-02-25 00:00:00 |
| date_available |
2016-02-25 00:00:00 |
| url |
https://revistas.eia.edu.co/index.php/Reveiaenglish/article/view/908 |
| url_doi |
https://revistas.eia.edu.co/index.php/Reveiaenglish/article/view/908 |
| issn |
1794-1237 |
| eissn |
2463-0950 |
| citationstartpage |
55 |
| citationendpage |
70 |
| url2_str_mv |
https://revistas.eia.edu.co/index.php/Reveiaenglish/article/download/908/819 |
| _version_ |
1811200277721645056 |