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Analysis of Innovation and Performance Relationships of Companies Serving in the Information and Communication Sector
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Revista Perspectiva Empresarial - 2023
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Analysis of Innovation and Performance Relationships of Companies Serving in the Information and Communication Sector 10 Sabaneta: Fundación Universitaria Ceipa, 2014- Artículo de revista Núm. 1 , Año 2023 : enero-junio 1 Revista Perspectiva Empresarial Adiguzel, Zafer Sonmez Cakir, Fatma Celikyay, Mehmet info:eu-repo/semantics/openAccess Li, J.J. (2005). The formation of managerial networks of foreign firms in China: The effects of strategic orientations. Asia Pacific Journal of Management, 22(4), 423-443. https://doi.org/10.1007/s10490-005-4118-8 Oliver, N., Dostaler, I. and Dewberry, E. (2004). New product development benchmarks: The Japanese, North American, and UK consumer electronics industries. The Journal of High Technology Management Research, 15(2), 249-265. https://doi.org/10.1016/j.hitech.2004.03.006 Oflazoglu, S. and Kocak, A. (2012). The effects of strategic orientations on innovation and performance. Cankiri Karatekin Universitesi Iktisadi ve Idari Bilimler Fakultesi Dergisi, 2(1), 119-141. O'brien, R.M. (2007). A caution regarding rules of thumb for variance inflation factors. Quality & Quantity, 41(5), 673-690. https://doi.org/10.1007/s11135-006-9018-6 Nunnally, J. (1978). Psychometric theory. New York, USA: McGraw-Hill. Nitzl, C., Roldan, J.L. and Cepeda, G. (2016). Mediation analysis in partial least squares path modeling: Helping researchers discuss more sophisticated models. Industrial Management & Data Systems, 116(9), 1849-1864. https://doi.org/10.1108/IMDS-07-2015-0302 Miles, R.E. et al. (1978). Organizational strategy, structure, and process. Academy of Management Review, 3(3), 546-562. https://doi.org/10.2307/257544 Masa'deh, R.E. et al. (2018). The associations among market orientation, technology orientation, entrepreneurial orientation and organizational performance. Benchmarking: An International Journal, 25(8), 3117-3142. https://doi.org/10.1108/BIJ-02-2017-0024 Martins, T.S. et al. (2014). An analytical framework for miles and snow typology and dynamic capabilities. Revista Ibero-Americana de Estrategia, 13(1), 22-33. https://doi.org/10.5585/ijsm.v13i1.1934 Liu, W. and Atuahene-Gima, K. (2018). Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets. Industrial Marketing Management, 73, 7-20. https://doi.org/10.1016/j.indmarman.2018.01.006 Kurt, A. and Zehir, C. (2016). The relationship between cost leadership strategy, total quality management applications and financial performance. Doğuş Üniversitesi Dergisi, 17(1), 97-110. https://doi.org/10.31671/dogus.2018.45 Lau, A.K., Yam, R.C. and Tang, E. (2011). The impact of product modularity on new product performance: Mediation by product innovativeness. Journal of Product Innovation Management, 28(2), 270-284. https://doi.org/10.1111/j.1540-5885.2011.00796.x Ozdemir, S. et al. (2020). Vertical stakeholder collaborations for firm innovativeness in new product development: the moderating roles of legal bonds and operational linkages. Journal of Business Research, 119, 172-184. https://doi.org/10.1016/j.jbusres.2019.08.014 Kharub, M., Mor, R.S. and Sharma, R. (2019). Therelationship between cost leadership competitive strategy and firm performance. Journal of Manufacturing Technology Management, 30(6), 920-936. https://doi.org/10.1108/JMTM-06-2017-0116 Jassmy, B.A.K. and Bhaya, Z.M.A. (2016). Strategic orientation and effects on organizational performance-Analytical study in real estate banks in Al-Dewaniya Province. Challenges of Modern Management, 10(1), 200-212. Islami, X. et al. (2020). Does differentiation strategy model matter? Designation of organizational performance using differentiation strategy instruments-an empirical analysis. Business: Theory and Practice, 21(1), 158-177. https://doi.org/10.3846/btp.2020.11648 Hulland, J. (1999). Use of partial least squares (PLS) in strategic management research: A review of four recent studies. Strategic Management Journal, 20(2), 195-204. https://doi.org/10.1002/(SICI)1097-0266(199902)20:2<195::AID-SMJ13>3.0.CO;2-7 Huang, J.W. and Li, Y.H. (2017). The mediating role of ambidextrous capability in learning orientation and new product performance. Journal of Business & Industrial Marketing, 32(5), 613-624. https://doi.org/10.1108/JBIM-01-2015-0017 Hernández-Perlines, F., Moreno-García, J. and Yañez- Araque, B. (2016). The mediating role of competitive strategy in international entrepreneurial orientation. Journal of Business Research, 69(11), 5383-5389. https://doi.org/10.1016/j.jbusres.2016.04.142 Lumpingan, H. (2018). The relationship between social capital, entrepreneurial orientation, cost leadership strategy and the performance of cooperatives in Malaysia (Postgraduate thesis). Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia, Kuala Lumpur, Malaysia. Hair, J.F. et al. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24. https://doi.org/10.1108/EBR-11-2018-0203 Olson, E.M., Walker Jr., O.C. and Ruekert, R.W. (1995). Organizing for effective new product development: The moderating role of product innovativeness. Journal of Marketing, 59(1), 48-62. https://doi.org/10.1177/002224299505900105 Porter, M.E. (1985). The Competitive Advantage: Creating and Sustaining Superior Performance. New York, USA: Free Press. Porter, M.E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York, USA: Free Press. Vicente, M., Abrantes, J.L. and Teixeira, M.S. (2015). Measuring innovation capability in exporting firms: the INNOVSCALE. International Marketing Review, 32(1), 29-51. https://doi.org/10.1108/IMR-09-2013-0208 info:eu-repo/semantics/publishedVersion http://purl.org/coar/resource_type/c_6501 info:eu-repo/semantics/article Zhou, K.Z. and Li, C.B. (2010). How strategic orientations influence the building of dynamic capability in emerging economies. Journal of Business Research, 63(3), 224-231. https://doi.org/10.1016/j.jbusres.2009.03.003 Zehir, C., Can, E. and Karaboga, T. (2015). Linking entrepreneurial orientation to firm performance: the role of differentiation strategy and innovation performance. Procedia Social and Behavioral Sciences, 210, 358-367. https://doi.org/10.1016/j.sbspro.2015.11.381 Yousaf, S. et al. (2020). Does technology orientation predict firm performance through firm innovativeness? World Journal of Entrepreneurship, Management and Sustainable Development, 17(1), 140-151. https://doi.org/10.1108/WJEMSD-11-2019-0091 Yang, F. and Zhang, H. (2018). The impact of customer orientation on new product development performance. International Journal of Productivity and Performance Management, 67(3), 590-607. https://doi.org/10.1108/IJPPM-08-2016-0166 http://purl.org/coar/access_right/c_abf2 Wimalachandra, D.C., Frank, B. and Enkawa, T. (2014). Strategic openness in quality control: adjusting npd strategic orientation to optimize product quality. International Journal of Industrial Engineering, 21(6), 348-359. Tutar, H., Nart, S. and Bingöl, D. (2015). The effects of strategic orientations on innovation capabilities and market performance: The case of ASEM. Procedia- Social and Behavioral Sciences, 207, 709-719. https://doi.org/10.1016/j.sbspro.2015.10.144 http://purl.org/coar/version/c_970fb48d4fbd8a85 Tho, N.D. (2019). Strategic orientations and firm innovativeness: a necessary condition analysis. Baltic Journal of Management, 14(3), 427-442. https://doi.org/10.1108/BJM-07-2018-0280 Tanwar, R. (2013). Porter's generic competitive strategies. Journal of Business and Management, 15(1), 11-17. https://doi.org/10.9790/487X-1511117 Souder, W.E. and Song, X.M. (1997). Contingent product design and marketing strategies influencing new product success and failure in US and Japanese electronics firms. Journal of Product Innovation Management, 14(1), 21-34. https://doi.org/10.1111/1540-5885.1410021 Song, X.M. and Parry, M.E. (1997). A cross-national comparative study of new product development processes: Japan and the United States. Journal of Marketing, 61(2), 1-18. https://doi.org/10.1177/002224299706100201 Text Grimmer, L. et al. (2017). The impact of resources and strategic orientation on small retail firm performance. Journal of Small Business Management, 55(S1), 7-26. https://doi.org/10.1111/jsbm.12368 Rua, O., França, A. and Ortiz, R.F. (2018). Key drivers of SMEs export performance: the mediating effect of competitive advantage. Journal of Knowledge Management, 22(2), 257-279. https://doi.org/10.1108/JKM-07-2017-0267 Ringle, C.M. et al. (2020). Partial least squares structural equation modeling in HRM research. The International Journal of Human Resource Management, 31(12), 1617-1643. https://doi.org/10.1080/09585192.2017.1416655 Prajogo, D.I. (2007). The relationship between competitive strategies and product quality. Industrial Management & Data Systems, 107(1), 69-83. https://doi.org/10.1108/02635570710719061 Hair, F. et al. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). New Jersey, USA: SAGE Publications. DeCoster, J. (1998). Overview of factor analysis. Recovered from http://stat-help.com/factor.pdf. Dijkstra, T.K. and Henseler, J. (2015). Consistent partial least squares path modeling. MIS Quarterly, 39(2), 297-316. https://doi.org/10.25300/MISQ/2015/39.2.02 Gold, A.H. et al. (2001). Knowledge management: an organizational capabilities perspective. Journal of Management Information Systems, 18(1), 185-214. https://doi.org/10.1080/07421222.2001.11045669 desempenho técnico de produtos Galbreath, J. et al. (2020). Entrepreneurial orientation and firm performance in Italian firms. International Journal of Entrepreneurial Behavior & Research, 26(4), 629-646. https://doi.org/10.1108/IJEBR-07-2019-0457 https://revistas.ceipa.edu.co/index.php/perspectiva-empresarial/article/view/813 text/xml text/html application/pdf Journal article setor turco de TIC inovação empresarial https://creativecommons.org/licenses/by-nc-sa/4.0 estratégias competitivas orientação estratégica Turkish ICT sector Product technical performance Firm innovativeness Competitive strategies Strategic orientation Objective. Explorer the relationship between strategic orientation, Porter’s generic competitive strategy, innovative capacity of firm, and products technical performance in the Turkish ICT —Information and Communication Technology— sector. Methodology.This study employed a quantitative research design in which 573 questionnaires applied to people who work in various ICT companies located in Turkey. The research data were examined using mediation effect and path analysis techniques. SmartPLS version 3.2 was used for the abovementioned analyses. Results. The findings revealed a positive and significant correlation between strategic orientation with the innovative capacity of firms and the products technical performance. The results also indicate that Porter’s generic competitive strategies play a mediating role in the relationships between strategic orientation, innovative capacity of firms, and products technical performance. Conclusions. The importance of integrating strategic orientation and competitive strategies in order to innovative capacity of firms or products technical performance is concluded, particularly in ICT companies. Inglés Publication Revista Perspectiva Empresarial - 2023 Amentie, C. and Sogbossi, B. (2017). Competitive Strategy Orientation and Innovative Success: Mediating Market Orientation a Study of Small- Medium Enterprises. Global Journal of Management and Business Research, 17(3), 74-89. Ferraresi, A.A. et al. (2012). Knowledge management and strategic orientation: leveraging innovativeness and performance. Journal of Knowledge Management, 16(5), 688-701. https://doi.org/10.1108/13673271211262754 Analysis of Innovation and Performance Relationships of Companies Serving in the Information and Communication Sector Cooper, R. and Kleinschmidt, E. (2007). Winning Businesses in Product Development: The Critical Success Factors. Research-Technology Management, 50(3), 52-66. https://doi.org/10.1080/08956308.2007.11657441 Coeurderoy, R. and Durand, R. (2004). Leveraging the advantage of early entry: proprietary technologies versus cost leadership. Journal of Business Research, 57(6), 583-590. https://doi.org/10.1016/S0148-2963(02)00423-X Camisón, C. and Villar-López, A. (2014). Organizational innovation as an enabler of technological innovation capabilities and firm performance. Journal of Business Research, 67(1), 2891-2902. https://doi.org/10.1016/j.jbusres.2012.06.004 Bulut, Ç., Alpkan, L. and Yılmaz, C. (2009). Stratejik Oryantasyonlar ve Firma Performansı İlişkisi: Literatür Gelişimi Üzerine Kavramsal Bir Çalışma. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, 10(1), 1-34. Bayraktar, C.A. et al. (2017). Competitive strategies, innovation, and firm performance: an empirical study in a developing economy environment. Technology Analysis & Strategic Management, 29(1), 38-52. https://doi.org/10.1080/09537325.2016.1194973 Basbeth, F. et al. (2009). The Role of Multi Dimensional EO in the Competitive Strategy-Performance Link. Research in World Economy, 10(2), 20-25. https://doi.org/10.5430/rwe.v10n2p20 Avcı, U., Madanoglu, M. and Okumus, F. (2011). Strategic orientation and performance of tourism firms: Evidence from a developing country. Tourism Management, 32(1), 147-157. https://doi.org/10.1016/j.tourman.2010.01.017 Archer, N.P., Jeong, J.S. and Hong, P. (2007). Customer orientation and performance outcomes in supply chain management. Journal of Enterprise Information Management, 20(5), 578-594. https://doi.org/10.1108/17410390710823707 Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0. Aminu, I.M. and Shariff, M.N.M. (2014). Mediating role of access to finance on the relationship between strategic orientation and SMEs performance in Nigeria: A proposed research framework. International Journal of Management Research and Reviews, 4(11), 1023-1035. Aloulou, W.J. (2018). Examining entrepreneurial orientation's dimensions-performance relationship in Saudi family businesses. Journal of Family Business Management, 8(2), 126-145. https://doi.org/10.1108/JFBM-02-2018-0007 Alhakimi, W. and Mahmoud, M. (2020). The impact of market orientation on innovativeness: evidence from Yemeni SMEs. Asia Pacific Journal of Innovation and Entrepreneurship, 14(1), 47-59. https://doi.org/10.1108/APJIE-08-2019-0060 Alarcón, D. and Sánchez, J.A. (2015). Assessing convergent and discriminant validity in the ADHD-R IV rating scale: User-written commands for Average Variance Extracted (AVE), Composite Reliability (CR), and Heterotrait-Monotrait ratio of correlations (HTMT). Recovered from https://www.stata.com/meeting/ spain15/abstracts/materials/spain15_alarcon.pdf. Acur, N., Kandemir, D. and Boer, H. (2012). Strategic alignment and new product development: Drivers and performance effects. Journal of Product Innovation Management, 29(2), 304-318. https://doi.org/10.1111/j.1540-5885.2011.00897.x 2023-11-07T11:14:06Z 2023-11-07T11:14:06Z 2023-11-07 https://revistas.ceipa.edu.co/index.php/perspectiva-empresarial/article/download/813/1133 https://revistas.ceipa.edu.co/index.php/perspectiva-empresarial/article/download/813/1142 https://revistas.ceipa.edu.co/index.php/perspectiva-empresarial/article/download/813/1181 2389-8186 2389-8194 25 https://doi.org/10.16967/23898186.813 6 10.16967/23898186.813 |
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CEIPA BUSINESS SCHOOL |
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https://nuevo.metarevistas.org/CEIPABUSINESSSCHOOL/logo.png |
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Colombia |
collection |
Revista Perspectiva Empresarial |
title |
Analysis of Innovation and Performance Relationships of Companies Serving in the Information and Communication Sector |
spellingShingle |
Analysis of Innovation and Performance Relationships of Companies Serving in the Information and Communication Sector Adiguzel, Zafer Sonmez Cakir, Fatma Celikyay, Mehmet desempenho técnico de produtos setor turco de TIC inovação empresarial estratégias competitivas orientação estratégica Turkish ICT sector Product technical performance Firm innovativeness Competitive strategies Strategic orientation |
title_short |
Analysis of Innovation and Performance Relationships of Companies Serving in the Information and Communication Sector |
title_full |
Analysis of Innovation and Performance Relationships of Companies Serving in the Information and Communication Sector |
title_fullStr |
Analysis of Innovation and Performance Relationships of Companies Serving in the Information and Communication Sector |
title_full_unstemmed |
Analysis of Innovation and Performance Relationships of Companies Serving in the Information and Communication Sector |
title_sort |
analysis of innovation and performance relationships of companies serving in the information and communication sector |
title_eng |
Analysis of Innovation and Performance Relationships of Companies Serving in the Information and Communication Sector |
description_eng |
Objective. Explorer the relationship between strategic orientation, Porter’s generic competitive strategy, innovative capacity of firm, and products technical performance in the Turkish ICT —Information and Communication Technology— sector. Methodology.This study employed a quantitative research design in which 573 questionnaires applied to people who work in various ICT companies located in Turkey. The research data were examined using mediation effect and path analysis techniques. SmartPLS version 3.2 was used for the abovementioned analyses. Results. The findings revealed a positive and significant correlation between strategic orientation with the innovative capacity of firms and the products technical performance. The results also indicate that Porter’s generic competitive strategies play a mediating role in the relationships between strategic orientation, innovative capacity of firms, and products technical performance. Conclusions. The importance of integrating strategic orientation and competitive strategies in order to innovative capacity of firms or products technical performance is concluded, particularly in ICT companies.
|
author |
Adiguzel, Zafer Sonmez Cakir, Fatma Celikyay, Mehmet |
author_facet |
Adiguzel, Zafer Sonmez Cakir, Fatma Celikyay, Mehmet |
topic |
desempenho técnico de produtos setor turco de TIC inovação empresarial estratégias competitivas orientação estratégica Turkish ICT sector Product technical performance Firm innovativeness Competitive strategies Strategic orientation |
topic_facet |
desempenho técnico de produtos setor turco de TIC inovação empresarial estratégias competitivas orientação estratégica Turkish ICT sector Product technical performance Firm innovativeness Competitive strategies Strategic orientation |
citationvolume |
10 |
citationissue |
1 |
citationedition |
Núm. 1 , Año 2023 : enero-junio |
publisher |
Sabaneta: Fundación Universitaria Ceipa, 2014- |
ispartofjournal |
Revista Perspectiva Empresarial |
source |
https://revistas.ceipa.edu.co/index.php/perspectiva-empresarial/article/view/813 |
language |
Inglés |
format |
Article |
rights |
info:eu-repo/semantics/openAccess http://purl.org/coar/access_right/c_abf2 https://creativecommons.org/licenses/by-nc-sa/4.0 Revista Perspectiva Empresarial - 2023 Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0. |
references_eng |
Li, J.J. (2005). The formation of managerial networks of foreign firms in China: The effects of strategic orientations. Asia Pacific Journal of Management, 22(4), 423-443. https://doi.org/10.1007/s10490-005-4118-8 Oliver, N., Dostaler, I. and Dewberry, E. (2004). New product development benchmarks: The Japanese, North American, and UK consumer electronics industries. The Journal of High Technology Management Research, 15(2), 249-265. https://doi.org/10.1016/j.hitech.2004.03.006 Oflazoglu, S. and Kocak, A. (2012). The effects of strategic orientations on innovation and performance. Cankiri Karatekin Universitesi Iktisadi ve Idari Bilimler Fakultesi Dergisi, 2(1), 119-141. O'brien, R.M. (2007). A caution regarding rules of thumb for variance inflation factors. Quality & Quantity, 41(5), 673-690. https://doi.org/10.1007/s11135-006-9018-6 Nunnally, J. (1978). Psychometric theory. New York, USA: McGraw-Hill. Nitzl, C., Roldan, J.L. and Cepeda, G. (2016). Mediation analysis in partial least squares path modeling: Helping researchers discuss more sophisticated models. Industrial Management & Data Systems, 116(9), 1849-1864. https://doi.org/10.1108/IMDS-07-2015-0302 Miles, R.E. et al. (1978). Organizational strategy, structure, and process. Academy of Management Review, 3(3), 546-562. https://doi.org/10.2307/257544 Masa'deh, R.E. et al. (2018). The associations among market orientation, technology orientation, entrepreneurial orientation and organizational performance. Benchmarking: An International Journal, 25(8), 3117-3142. https://doi.org/10.1108/BIJ-02-2017-0024 Martins, T.S. et al. (2014). An analytical framework for miles and snow typology and dynamic capabilities. Revista Ibero-Americana de Estrategia, 13(1), 22-33. https://doi.org/10.5585/ijsm.v13i1.1934 Liu, W. and Atuahene-Gima, K. (2018). Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets. Industrial Marketing Management, 73, 7-20. https://doi.org/10.1016/j.indmarman.2018.01.006 Kurt, A. and Zehir, C. (2016). The relationship between cost leadership strategy, total quality management applications and financial performance. Doğuş Üniversitesi Dergisi, 17(1), 97-110. https://doi.org/10.31671/dogus.2018.45 Lau, A.K., Yam, R.C. and Tang, E. (2011). The impact of product modularity on new product performance: Mediation by product innovativeness. Journal of Product Innovation Management, 28(2), 270-284. https://doi.org/10.1111/j.1540-5885.2011.00796.x Ozdemir, S. et al. (2020). Vertical stakeholder collaborations for firm innovativeness in new product development: the moderating roles of legal bonds and operational linkages. Journal of Business Research, 119, 172-184. https://doi.org/10.1016/j.jbusres.2019.08.014 Kharub, M., Mor, R.S. and Sharma, R. (2019). Therelationship between cost leadership competitive strategy and firm performance. Journal of Manufacturing Technology Management, 30(6), 920-936. https://doi.org/10.1108/JMTM-06-2017-0116 Jassmy, B.A.K. and Bhaya, Z.M.A. (2016). Strategic orientation and effects on organizational performance-Analytical study in real estate banks in Al-Dewaniya Province. Challenges of Modern Management, 10(1), 200-212. Islami, X. et al. (2020). Does differentiation strategy model matter? Designation of organizational performance using differentiation strategy instruments-an empirical analysis. Business: Theory and Practice, 21(1), 158-177. https://doi.org/10.3846/btp.2020.11648 Hulland, J. (1999). Use of partial least squares (PLS) in strategic management research: A review of four recent studies. Strategic Management Journal, 20(2), 195-204. https://doi.org/10.1002/(SICI)1097-0266(199902)20:2<195::AID-SMJ13>3.0.CO;2-7 Huang, J.W. and Li, Y.H. (2017). The mediating role of ambidextrous capability in learning orientation and new product performance. Journal of Business & Industrial Marketing, 32(5), 613-624. https://doi.org/10.1108/JBIM-01-2015-0017 Hernández-Perlines, F., Moreno-García, J. and Yañez- Araque, B. (2016). The mediating role of competitive strategy in international entrepreneurial orientation. Journal of Business Research, 69(11), 5383-5389. https://doi.org/10.1016/j.jbusres.2016.04.142 Lumpingan, H. (2018). The relationship between social capital, entrepreneurial orientation, cost leadership strategy and the performance of cooperatives in Malaysia (Postgraduate thesis). Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia, Kuala Lumpur, Malaysia. Hair, J.F. et al. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24. https://doi.org/10.1108/EBR-11-2018-0203 Olson, E.M., Walker Jr., O.C. and Ruekert, R.W. (1995). Organizing for effective new product development: The moderating role of product innovativeness. Journal of Marketing, 59(1), 48-62. https://doi.org/10.1177/002224299505900105 Porter, M.E. (1985). The Competitive Advantage: Creating and Sustaining Superior Performance. New York, USA: Free Press. Porter, M.E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York, USA: Free Press. Vicente, M., Abrantes, J.L. and Teixeira, M.S. (2015). Measuring innovation capability in exporting firms: the INNOVSCALE. International Marketing Review, 32(1), 29-51. https://doi.org/10.1108/IMR-09-2013-0208 Zhou, K.Z. and Li, C.B. (2010). How strategic orientations influence the building of dynamic capability in emerging economies. Journal of Business Research, 63(3), 224-231. https://doi.org/10.1016/j.jbusres.2009.03.003 Zehir, C., Can, E. and Karaboga, T. (2015). Linking entrepreneurial orientation to firm performance: the role of differentiation strategy and innovation performance. Procedia Social and Behavioral Sciences, 210, 358-367. https://doi.org/10.1016/j.sbspro.2015.11.381 Yousaf, S. et al. (2020). Does technology orientation predict firm performance through firm innovativeness? World Journal of Entrepreneurship, Management and Sustainable Development, 17(1), 140-151. https://doi.org/10.1108/WJEMSD-11-2019-0091 Yang, F. and Zhang, H. (2018). The impact of customer orientation on new product development performance. International Journal of Productivity and Performance Management, 67(3), 590-607. https://doi.org/10.1108/IJPPM-08-2016-0166 Wimalachandra, D.C., Frank, B. and Enkawa, T. (2014). Strategic openness in quality control: adjusting npd strategic orientation to optimize product quality. International Journal of Industrial Engineering, 21(6), 348-359. Tutar, H., Nart, S. and Bingöl, D. (2015). The effects of strategic orientations on innovation capabilities and market performance: The case of ASEM. Procedia- Social and Behavioral Sciences, 207, 709-719. https://doi.org/10.1016/j.sbspro.2015.10.144 Tho, N.D. (2019). Strategic orientations and firm innovativeness: a necessary condition analysis. Baltic Journal of Management, 14(3), 427-442. https://doi.org/10.1108/BJM-07-2018-0280 Tanwar, R. (2013). Porter's generic competitive strategies. Journal of Business and Management, 15(1), 11-17. https://doi.org/10.9790/487X-1511117 Souder, W.E. and Song, X.M. (1997). Contingent product design and marketing strategies influencing new product success and failure in US and Japanese electronics firms. Journal of Product Innovation Management, 14(1), 21-34. https://doi.org/10.1111/1540-5885.1410021 Song, X.M. and Parry, M.E. (1997). A cross-national comparative study of new product development processes: Japan and the United States. Journal of Marketing, 61(2), 1-18. https://doi.org/10.1177/002224299706100201 Grimmer, L. et al. (2017). The impact of resources and strategic orientation on small retail firm performance. Journal of Small Business Management, 55(S1), 7-26. https://doi.org/10.1111/jsbm.12368 Rua, O., França, A. and Ortiz, R.F. (2018). Key drivers of SMEs export performance: the mediating effect of competitive advantage. Journal of Knowledge Management, 22(2), 257-279. https://doi.org/10.1108/JKM-07-2017-0267 Ringle, C.M. et al. (2020). Partial least squares structural equation modeling in HRM research. The International Journal of Human Resource Management, 31(12), 1617-1643. https://doi.org/10.1080/09585192.2017.1416655 Prajogo, D.I. (2007). The relationship between competitive strategies and product quality. 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