1
... their products. And one of them is advertising, which should be based on the principles of truthfulness...
Article
5
...Proposal to measure the effectiveness of advertising in the credibility of celebrities - Germán...
Article
9
... know the reactions of consumers to advertising stimuli. These reactions often cannot be observed...
Article
10
by Vargas, Sandra Paola
Published in Kepes (2015)
Subjects: '; ...advertising...
Article
11
...The effect of emotional advertising in a gender role: The case of Coca-Cola in Culiacán-Sinaloa...
Article
13
...Critical Analysis of Advertising: Enhancing Identity Construction in EFL Classrooms...
Article
14
...Social advertising as a tool for citizenship-building...
Article
19
by Pérez Gómez, Paula Andrea
Published in Novum Jus (2017)
Subjects: '; ...advertising...
Article