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... and universal brands. At the same time, it approaches to culture as a strategic affair of countries in...
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... attitude change of the consumer facing some brand. In this experiment, using a matching-to-sample procedure...
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Subjects: '; ...brands...
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...Pharmaceutical brands: a remedy for their regulation...
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...Measuring 21st- century risks in brand valuation...
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...Towards the design of the territorial Brand Rodadero “Magic Destiny”...
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...The spanish castle on the stamp. Reflections on the brand, marketing and territory...
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...CAN INFORMAL SETTLEMENTS PLAY A ROLE IN A TOURISM AND BRANDING STRATEGY?1...
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...Strategic actions of brand Colombia regarding foreign direct investment during the years 2010 to...
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by Mañas Viniegra, Luis
Published in Turismo y Sociedad (2018)
...The international contribution of the real Madrid brand to the city of Madrid (Spain) as a tourist...
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...Digital marketing strategies in the promotion of the city brand...
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...Impact of effective practices on brand valuation of higher education institutions in Chile...
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... companies’ panorama about the e-commerce, and the ranking of the brands better positioned in the market...
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... brands on the market, companies compete to increase men market share and build brand Ioyalty that assure...
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