Descripción: “...The main results that were obtained by this research are, in terms of conclusions, that it is necessary to: a) identify the requirements with respect to the needs of consumers or patients; b) manage the creation of new products and services via iterating through the creation and optimization process of a business model; c) identify the cultural and social conditions that surround and affect the consumption of the product; d) analyze the influence of trends on the supply and on the behavior of consumers and patients.Resumo—Gradualmente, a idéia de que a ciência, tecnologia e inovação são a chave mestra para o sucesso das organizações e países em desenvolvimento tornou-se popular. ...”