Palabra clave: “...self-concept clarity...”

Descripción: “...Resultados: se busca la generación de información que ayude al sector gubernamental en la construcción de los planes de desarrollo municipal y los planes de mercadeo de ciudad; además de la generación y apropiación social del conocimiento, que permita la construcción de la imagen de Pereira como destino comercial.AbstractCharacteri zati on of the determinant fact ors in the positioning of Pereira as a commercial destinyIntroduction: Pereira on the verge of its 150 years and according with the development of its city brand must have clarity about the importance of being aware of the factors that have an impact in its development. ...”

Descripción: “...ABSTRACT Building from the knowledge acquired as students of Modern Languages in Bogotá and subsequent knowledge, it can be stated that there is no clarity as to the meaning of the word interpretation, nor the amplitude associated to the term translation. ...”