Palabra clave: “...Consumer psychology...”

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Descripción: “...They have not been able to find a consensus on the methodology to generate brand loyalty, because it is complex phenomenon that considers many variables in the consumer behavior. However, they has identified the importance of studying consumer behavior in its social and cultural context, to identify psychological, social, situational and technological factors that support the design of effective marketing strategies that positively influence their actual and future purchasing decisions.Among the different variables that affect consumer behavior, the age is an important variable for market segmentation, because that marks the different stages of the consumer’s life from childhood to elder. ...”