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Descripción: “...The primary information was collected through a structured interview that fed the evaluation Matrix Q.M.A (Quantification of Marketing Activities), proposed by the investigation. Just 1 % of the total of the compa- nies correspond to the agricultural sector, which showed a relative knowledge and importance of the marketing activities, related with logistic, distribution, price and product, this mentioned sector shows some efficiency in the inventory management that goes from a manual follow up until a systematized follow up, they make an appropriate supplying of the market just in time and develop strategies of sale planning. ...”