Palabra clave: “...Marketing ecológico...”

Palabra clave: “...Marketing ecológico...”

Descripción: “...En este artículo se hace una reflexión acerca de esto, toda vez que el mercadeo es el área en que reposan los resultados de ventas de la compañía, y como toda disciplina tiene un contexto teórico, basado en principios determinados mediante la investigación tanto científica como de estudios de caso, que permite construir con un enfoque sólido las estrategias que posteriormente deberán arrojar resultados concretos para las compañías. la ignorancia de esto puede ser letal para la supervivencia.Abstract: the marketing like a functional area of the organization have a context that to do think in it like practice discipline overall, centered in results and in the decision making governed by the empiric rules. in this article is done a reflection about this, due to that is the area in that resting the company responsibilities in sales and the knowledge that is a discipline of the management that has a theorist context based in principles obtained by means of scientific research and the cases study that allow to build strategies with a solid focus, guaranteeing concrete results to the companies. ignore this could be dangerous to the surviving of the company. ...”

Palabra clave:

Palabra clave:

Descripción: “...This paper introduces a methodology based on neural networks to prioritize some market areas with a business approach. In this research, we try to resolve the uncertainty that exists in most organizations around the priority of a market area by conducting a search of the most relevant criteria businesses consider in order to assign priorities to certain clients. ...”

Descripción: “...The following work aims to study the empirical properties of the limit-order books (LOB) of the USD/COP spot market. The article is organized as follows: The first section introduces important concepts and definitions. ...”

Descripción: “...After several coups assisted by US agencies since the fifties in Latin America, and deep economic crises in the eighties and the nineties in South America explained by “the rule of markets” enforced by multilateral organizations, the US leadership in the Americas has been lost, and democratic countries have turned against neoliberalism with wide popular support inside a new “South American revolution” with important projects of integration. ...”