Descripción: “...The expected findings: The generation of information that will help the government sector in the construction of the municipal development plans and marketing plans for the city, as well as the generation and social appropriation of the knowledge that will allow for the image of Pereira as a commercial destiny to be built.Keywords: market positioning, market Strategy, brand image, trade development, trade liberalization, trade promotion, social life & customers, culture. ...”

Descripción: “...All of this results in the questioning by some of them of their performance as teachers and feel skepticism about the initiatives proposed to contribute from the classroom with the social and familiar well-being to the children.Key words: perceptions and beliefs of teachers, aggressiveness in theschool, school interventions to reduce aggressiveness. ...”