Palabra clave: “...Clúster textil...”

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Descripción: “...Se desarrolló un trabajo exploratorio, que involucró entrevistas a profundidad con expertos en Comercio Electrónico CE y del sector tC, así como la evaluación de puntos de venta virtual inter- nacionales en contraste con locales para evidenciar oportunidad de aplicación en el contexto colombiano. Abstract: The textile / Clothing TC sector is becoming more demanding and the arrival of new competitors presents the need of expanding the business by offering their products through new channels such as Internet.In terms of competitiveness, it is important to identify the best practices in the sector according to international benchmarks due to the development of their markets have evolved faster in relation to the virtual channel to complement their business strategies. ...”