Descripción: “...In the course, it was seen that some competences, after having been practiced by the teachers, might be strengthened by them themselves and applied to the children, propitiating spaces for the interiorización and appropriation of them. ...”

Descripción: “...Tales pilares son: necesidades del consumidor, Segmentación, Posicionamiento, Marketing Mix, Actores del Mercadeo, Actores de compra, Árbol de Decisión de compra, Sistema de Información de Mercadeo, Planeación de Mercadeo y Plataforma para el cambio.Abstract: Marketing is an intellectual exercise that allows the directors of all type of organizations to interpret the necessities and expectations of its clients to design attractive enough products for them to like, to feel excited, to buy and repurchase, as well as to recommend to their friends and speak well of them in their social, academic, familiar and business meetings. ...”