Descripción: “...In-depth interviews (unstructured) were conducted to collect the information. The origin of this business is highlighted, detailing its moments of success and failure from 1969 to 2016 and those internal and external factors that influenced its dynamics, some of these being: the autocratic form of leadership that the owner / manager has implemented, the financial strategy of reinvestment and cash sales, the insecurity and demographic growth of Sincelejo.Keywords: Casa Jairo Store, entrepreneur, Sincelejo ...”

Descripción: “...Si bien el sector industrial es el generador del valor agregado de la producción primaria, se evidenció que no hay innovación en la producción, hacen alguna transformación pero no desarrollan nuevos productos, ni crean marcas que diferencien claramente sus productos, de los de la competencia.Palabras clave: MIPYME´s, Diagnóstico, Marketing.ABSTRACT:   Based in the registers of the Chamber of Commerce and ESAL of the city of Villavicencio, the research based its study in a population of 9.748 companies and a sample of 385 companies: 6 from the agricultural sector, 37 from the industrial sector, 151 from the service sector and 191 from the industrial sector. The primary information was collected through a structured interview that fed the evaluation Matrix Q.M.A (Quantification of Marketing Activities), proposed by the investigation. ...”

Descripción: “...En este ensayo se busca hablar sobre los países de Latinoamérica que se han pronunciado con respecto a este tipo de moneda, cual ha sido la regulación emitida hasta el momento y como se ha adaptado la contabilidad para incorporar este tipo de transacciones en sus informes. ...”