Clientele; Entertainment; Exclusivity; Followers; Goodwill Industrial Property Rights; Influencer; Influencers; Intangible Assets; License Agreement; Likes; Marketing; Merchandising Persona; Social Media; Sponsoring Termination Without Cause Unilateral Breach; activos intangibles; capital intelectual; derecho de imagen; derechos de propiedad industrial; entretenimiento; exclusividad; goodwill influencer; influencers; licencias; likes; marketing;